Justine Racho grew up wanting to be in the spotlight, shifting between becoming a broadcast journalist or a theatre actress. After a few embarrassing stage frights, she decided to work behind the camera and study BFA Visual Communication in UP Diliman in '05. She graduated cum laude and has not looked back since.

 

To date, Justine is a creative leader with more than 14 years of experience in marketing and advertising work. Through the years, she has worked on some of the biggest global and local brands in the Philippines and in Indonesia, with campaigns that earned recognition in business and creativity in Cannes, New York Festivals Ad Awards, and Ad Fest. 

 

Aside from industry work, home life keeps her busy. She enjoys growing her own veggies, doing long runs on the weekend, and occasionally walking her dogs Benny and Blake. 

 

EDUCATION

Facebook Certified Creative Strategy Professional

2021-2024

 

University of the Philippines - Diliman

Bachelor of Fine Arts

Major in Visual Communication

Cum Laude

Best Research in Thesis

2005-2009

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